This post looks at How SEO Can Make You Money Online.
What Is SEO?
The first step is to understand what SEO is.
SEO stands for Search Engine Optimization.
SEO can be defined as the “practice of increasing the quantity and quality of traffic to your website through organic search“.
How Do You Increase Traffic With SEO?
Traffic is the life blood of any online business.
If you don’t have traffic your business will just wither and die.
How Do You Get Search Engine Traffic?
There is an art to getting search engine traffic.
It is a bit like fishing.
You need the right bait to attract customers.
Millions of people are searching for things online everyday.
They do this by entering queries into the search engines like Google.
There is a way of doing this.
It is a method called Keywords.
What Is A Keyword?
A keyword is any search term that is entered into a search engine
A better way to define keywords is key phrase.
A keyword does have to be just one word.
An example of this might be “How to work from home”.
It contains many words but it is still defined as a keyword.
That is where a lot of confusion occurs.
Key phrases are exactly the same as key words.
I hope you can understand that now.
How To Use Keywords On Your Web Page?
Mastering keywords is a skill.
People can make a full-time living by explaining keywords and keyword research.
Check out Neil Patel below.
Neil has turned this into a business.
You don’t have to go into this much depth however.
The Basics Of Using Keywords.
When it comes to using keywords you have to get into the mind of someone who is looking for something online.
Think about what sort of word or phrase some might enter into a search engine.
What phrase would someone put in the box?
Depending on which phrase they enter in the box determines which pages the search engines will show.
The search engines show the most popular and relative results.
What you need to do is make sure that you have that keyword or phrase in your website.
That’s easy right?
If only it was that easy.
In the early years of the internet, people used to do what was known as “keyword stuffing”.
People used to fill their website’s with as many keywords as they could.
Search Engines And Keyword Stuffing.
The search engines saw what they were doing.
They are not stupid.
They use a system called algorithms to determine which results they should show.
The definition of an algorithm:
“a set of mathematical instructions or rules that, especially if given to a computer to determine the output”
The search engines can change the algorithm any time they want.
This can get annoying for people who have websites, because just as people find ways to get around the algorithm they go and change it again.
When people started keyword stuffing the search engines changed the algorithm to make keyword density less important.
The algorithm is constantly changing and you have to change your website so you can rank highly.
Why Do You Need To Rank Highly On Search Engines?
The image above shows the results when you enter a query into a search engine.
It gives you the most relevant results for your query or keyword.
It can give millions of results.
Page after page after page.
Most people only look at the results on the first few pages.
It is therefore important to try and get your website shown on these pages.
People who click on these pages might be looking to buy something.
That is why ranking high in the search engines is so important.
I hope you are beginning to see how keywords can affect the ranking of your web page.
How Do You Rank For Keywords?
I have some good news for you as well as bad news.
The good news is that it is relatively easy to rank for keywords.
The bad news is that it will take time.
The longer your website has been around the better.
This is because it will gain authority and links.
The more people link to your website, the more popular it will become.
Examples of this include Google, YouTube and Facebook.
People are always searching for these websites.
Are you beginning to see How SEO Can Make You Money Online?
How To Do Search Engine Optimization?
There can be a lot of work involved in optimizing your website.
Some people just do basic optimization whereas others get more involved.
I could write pages and pages on optimization but to save a lot of tie and effort for you, I have provided you with a link.
Beginners Guide To Search Engine Optimization
This will take you through all the steps you need to know.
You can get a better understanding of what you need to concentrate on.
One of the most important aspects of a web site is content.
The more valuable content offers the more popular it will become.
When it comes to internet marketing Content Is King.
What Is The Best Type Of Content To Use?
The best type of content to use is original content.
That means it is not available anywhere else.
This could include news channels, new promotions, the latest gadgets, or new ways to make money online.
You could do this with articles, videos, courses etc.
Everyone is looking for something new.
Give people what they want and you will get more visitors and sales.
These are just a few ways of optimizing your website to push it up the ranks of the search engines.
Remember, the higher you can rank on the search engines, the more visitors you will get.
The more visitors you get, the higher chance of making sales.
That concludes this short post about SEO.
I hope you enjoyed reading How SEO Can Make You Money Online.