This post looks at How Does Pre-Selling Increase Sales? Just posting an affiliate link does not work these days. Money is tight and people want to know what they are getting before they buy.
Why Do People Buy Something?
Let us have a quick look at why people buy something.
There are various times when people buy things.
- It is something they need
- Special Occasions
- It can help them
There are many reasons why people by things.
You could make a niche out of why people buy.
If you understand why people buy something, then it makes it a lot easier to sell something.
One of the easiest ways to sell something is to first pre-sell them.
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What Is Pre-Selling?
Pre–selling is a highly ethical shortcut to save yourself time, money, and the potential for a “soul-destroying experience”.
If you have been trying to sell products online for any amount of time, you will know that one of the biggest problem is getting traffic to see your advertisement.
You can view a blog page about getting more traffic here.
It is no good just getting traffic to your offer. You need to get targeted traffic. That means getting traffic interested in what you are selling. That is where pre-selling comes in.
How Does Pre-Selling Increase Sales?
Pre-selling is a method where you attract people interested in buying your product. As stated previously, traffic is difficult to come by. So why would you waste time getting traffic that is not interested in what you have to offer?
The secret to pre-selling is to state precisely what you are offering. You don’t want to be bothered by time wasters. It is surprising how many ways there are to waste time,
You can see how easy it is to waste time.
What you need to do is only attract interested customers.
You have spent a lot of time and effort getting your product ready for selling and you should put the same effort into making sure you do not attract time wasters.
The first thing you need to do is validate your product. This market validation process helps you understand (and stay focused on) the benefits of the product from your customer’s point of view.
Pre-selling is not some “scammy” marketing tactic. It is a legal tactic to make sure you are attracting the right audience.
A great way of doing this is to promote to your email list. If you are unsure How To Build An Email List just click on the blue text.
With an email list you can ask them questions at the start of the email. You could ask them things like
“Do you have problems with xxx”
“I have a product that can help you with your problem”
You could then go on by explaing how it can help them.
Then finish off the email with a link to your product sales page.
By the end of the email they will know if they are interested in the product or not.
How Do You Pre-Sell Without An Email List?
Selling online is relatively easy if you have an email list. You can tell people what they are going to receive if they click on the link in the email.
How do you pre-sell your product if you don’t have an email list?
The answer is simple. You set up a pre-sell sales page. It is a simple page that tells them what they are going to see if they click a link or button. This is what is known as a bridge page.
The advantage of having a bridge page is that you canuse it on sites such as Facebook.
Do you want to know how to set up bridge page for FREE? Then read on.
The easiest way to set up a FREE bridge page is with a FREE program called Canva.
Below is an example of a pre-sales page produced with Canva for FREE. It asks the reader if they are interested in something. It then goes on to tell them what they will see. Finally it tells them to click the button if they are interested.
You are given precise instructions on what to do at each step. If you want to click on the button you are redirected to the sales page.
How Does Pre-Selling Increase Sales? Summary
Pre-selling is the best way to make efficient use of your visitors. Traffic is very difficult to attract to your offer. Why would you want to get traffic that is not interested in your page? You only want to get targeted traffic.
You need to get rid of the time wasters. That is why you need a pre=sales page.
I hope you enjoyed reading How Does Pre-Selling Increase Sales?